What are Cookies and how does William Hill use them?

What are cookies?

Cookies are small pieces of data which are stored by a website through your browser, to enable an improved experience whilst using or browsing a particular website or to remember your preferences or navigation history/activity (such as pages you have visited within a particular site, language preferences or typical activity) at a particular site. IMPORTANT: Cookies cannot carry viruses and cannot install malware or other malicious software onto your PC

How do we use cookies?

We use cookies simply to remember your preferences when you have visited our site such as your preferred language, time zone, and pages you like to regularly visit and to ensure that you receive the most up to date information which is relevant to you and your experience with William Hill. We also use other cookies to enable essential activity to ensure that your accounts work correctly when you access our services and for fraud prevention.

We do not use any cookies which are classed as 'intrusive'. These types of cookies are used to observed your activity whilst browsing the web and to present targeted and specific advertising to you as a user; we do not use these type of cookies.
  • Types of cookies which we use which are essential for the operation of your account:
    Preference cookies - important for ensuring that you see our site in your language of choice, that your local time-zone is updated to show you markets in your chosen time-zone, that your balance is shown correctly in the various areas of our site and that when you move/access the different areas of our site your balance is shown accurately.
  • Remember-me functionality - only used if you select the 'remember me' function which will store your username for ease of use for the next time you return to our site
  • Login cookies - this are essential for using our site and we encrypt the details for your security. These are used ensure you can login to the site and that your details are authenticated and that important detail regarding your account is shown to you after login (such as balance, payment details etc)

Should I turn off cookies?

We would generally recommend that you should use cookies with our site as it will improve your experience whilst using our services. We only use cookies to fundamentally assist with the operation of our websites and to improve your experience with our site. This will ensure that you get the information you need, see the markets that typically access, that you can utilise our 'remember me' functionality and that we remember the language and your local time-zone settings for ease of use.

How can I prevent cookies being used on my browser?

The best way to prevent the use of cookies is to refer to your chosen browser instructions as to how to prevent cookies being used; however this will typically prevent all cookies being placed on your computer for all websites you visit.  This is generally referred to as 'Private browsing'

What else can I do?

Whilst we would also not recommend this course of action, you can also delete any cookies at the end of each of your sessions on the internet so there are no cookies stored on your computer - to do this please refer to internet browser instructions or click here for guidance. For information about how to check your current internet security settings click here.





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