From Tuesday 5th January, ALL William Hill betting shops in England, Scotland, Wales and Jersey will be temporarily closed in line with the latest measures which have been implemented to try and reduce the spread of the COVID-19 virus.
There are various ways you can get your money from your winning bets. Just send us an email by clicking here;and we'll provide all options available. For more information about payments and the lockdown rules in your area, just click The fixture between Aston Villa and Everton has been postponed due to COVID issues. All bets will be made void in accordance with our rules HERE.
We’re currently experiencing some issues with card deposits but we're working with our merchants to resolve the issue as soon as possible. You may want to use an alternate payment method in the meantime – click HERE to see our alternate payment methods. We apologise for any inconvenience this may have caused.

Online Privacy Notice

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This Privacy Notice sets out the ways we collect and use your personal data when using any of our online Services. 

The data controller of your personal data depends on where you are located, as follows:

  • if you are located in Great Britain, the data controller is: WHG (International) Limited 6/1 Waterport Place, Gibraltar with company number: 99191 (“WHG(I)”);

  • if you are located in the Republic of Ireland, the data controller is: William Hill Malta PLC, Level G, (Office 1/2429), Quantum House, 75, Abate Rigord Street, TA' XBIEX XBX 1120, Malta with company number: C 87591 (“WHM”); and

  • if you are located outside either Great Britain or the Republic of Ireland, the data controller is: William Hill Global PLC, Level 7, Tagliaferro Business Centre, 14 High Street, Sliema SLM 1549, Malta, with company number: C 96298 (“WHG”).

WHG(I), WHM and WHG are referred to as “we” “us” or “our” in this Privacy Notice.

This Privacy Notice is linked to our General Terms. You should read and understand both documents. We update this Privacy Notice as and when our processes change. You can see the date this notice was last updated at the bottom of the page.

If you have any queries about the information in this notice please send your enquiry to our Customer Services department who will be able to assist you. Customer Services can be contacted on:


We collect and process the following  personal information:

  • Name
  • Telephone number
  • IP Address
  • Home address
  • Information required to complete Know Your Customer (KYC) checks
  • Answers to security questions
  • Your betting and gaming activity
  • Information on source of funds
  • Information relating to Self-Exclusion
  • Your marketing preferences
  • Email Address
  • Title
  • Occupation
  • Date of Birth (DOB)
  • Account Number
  • Information on deposits and withdrawals
  • Account activity logs and history
  • Information required to meet Safer Gambling obligations
  • Payment methods
You are required to provide some of this information in order to register an account with us. It is your responsibility to inform us when your details change so that we can keep our records accurate and up-to-date.


This section details how we use your information and our legal basis.

Purpose of using your personal data
Legal basis

Setting up and using your account with us including:

  • Adding funds
  • Placing bets
  • Playing games

Necessary for the performance of a contract

Providing our betting and gaming products and Services to you

Necessary for the performance of a contract

Tracking deposit limits


Providing customer support for our website or mobile application

Legitimate Interest

Receiving and handling queries through our Online Help and complaints through Customer Services

Legitimate Interest

Linking multiple accounts

Legitimate Interest

Recording and listening to telephone calls to and from our Customer Services department

Legitimate Interest

Verifying the information you have provided us is accurate

Necessary to comply with a legal obligation

Conducting Anti-Money Laundering (AML) checks

Necessary to comply with a legal obligation

Monitoring activity to analyse and conduct proceeds of crime and fraud investigations

Necessary to comply with a legal obligation

Sharing information with public bodies such as the Police or Gambling Commissioner

Necessary to comply with a legal obligation

Monitoring gambling patterns using automated decision making to identify possible Safer Gambling concerns

Necessary to comply with a legal obligation

Creating and analysing reports about the use of our Services

Legitimate Interest

Contacting you for research purposes so that we can better understand our Services and how they are perceived by our customers. 

Legitimate Interest

Use aggregated gambling activity statistics to manage our risk

Legitimate Interest

Communicating service messages to you including:

  • Changes to our Services
  • Changes to our General Terms
  • Changes to this Privacy Notice

Necessary for the performance of a contract

To provide you with personalised use of our Services so that we can offer you and other players a better service.

Legitimate Interest

Analyse and profile your information so that we can better understand your preferences and which products and offers would be most suitable for you and customers similar to you.

Legitimate Interest

If you download our mobile application you will be provided with the option to receive notifications.


You can select your preferences on your device

Prevention or detection of a crime

Necessary to comply with a legal obligation

Sending marketing messages to you in relation to promotions, products or Services that you may be interested in. 


You can update your marketing preferences and also opt-out at any time within your account settings on our website or mobile application (click here for step-by-step instructions). We will also include unsubscribe features in our communications which you can utilise to opt-out of future marketing communications.

Using your email to conduct paid social media advertising campaigns

Legitimate Interest

Collecting and analysing data collected by ‘cookies’ and similar technology.

Please see our cookie policy

When you give us information about any health issue related to yourself or any third party, we will process this information with your consent, when it is in your vital interest or on the grounds of substantial public interest.


We share personal data with:

  • Analytics companies
  • Advertising agencies
  • Risk and fraud agencies
  • Customer service agencies
  • Regulators
  • Companies within the William Hill Group

We disclose anonymized data (such as aggregated statistics) about the users of our Services in order to describe our sales, customers, traffic patterns and other information to prospective partners, advertisers, investors and other reputable third parties and for other lawful purposes, but these statistics will not contain your personal data.

Occasionally we are required by law, court order or governmental authority to disclose certain types of personal data.


We transfer personal data to organisations outside of the European Economic Area (“EEA”) in connection with the provision of Services and for the purposes listed above.

Where data is transferred outside of the EEA we will do so under standard contractual clauses or binding corporate rules or any other acceptable method that ensures a protection of your data to the standard required within the EEA.

If your personal data is transferred by us outside the EEA in accordance with paragraph above, we will take all reasonable steps to ensure that adequate measures are in place to keep your personal data as secure as it is within the EEA and in accordance with this Privacy Notice.


You have the rights to:

  • Information about how we use your personal data.

  • Access the personal data we hold about you.

  • Request we erase your personal data: where it is no longer necessary for us to process it, where you have withdrawn your consent, where you have objected, where your personal data has been unlawfully processed, or where erasing your personal data is required in accordance with a legal obligation.

  • Object to us processing your personal data where legal basis is our legitimate interests. Including for marketing processes.

  • Rectify any inaccurate personal data we process.

  • Request we restrict our processing of your data.

  • Request we share your information with another organisation (data portability).

  • Request an explanation of the logic involved where we make decisions about you solely through automated means.

  • Lodge a complaint with a data protection regulator.

  • Withdraw your consent where we have specifically requested your consent to process your personal data and have no other lawful conditions by contacting You can withdraw your consent for receiving direct marketing within your account settings on our website or mobile application (click here for step-by-step instructions).

If you would like to exercise any of your rights then you can do so by emailing us at  

Where you make a request in respect of your rights we will require proof of identification.  We may also ask that you clarify your request. If a third-party is making a request on your behalf we will ask them for your authorisation that they act on your behalf and additional photographic identity verification.


We will retain your personal data for the period necessary to provide you with Services. Your personal data shall be retained for up to 7 years following the closure of your account. Where it is no longer necessary to process your personal data we will delete it.  Please note, however, that we may be subject to legal and regulatory requirements to keep personal data for a longer period, this can affect your right to erasure.


You can contact our data protection office by emailing

This Privacy Notice is effective from 17/11/2020

Still looking for answers? Contact Us
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