Responsibility to Our Patrons

William Hill values its customers and is proud to be chosen as their race and sports book provider.

Built on the legacy of William Hill himself, the company’s responsible gaming program focuses on the social impact of gambling upholding the following three conventions to:

  • Prevent problem gambling
  • Prevent underage gambling
  • Ensure gambling is conducted in a fair and open way

We recognize that for a small portion of our customers wagering may lead to negative consequences in other areas of their life. William Hill encourages responsible gaming for its patrons and employees. For our patrons, we achieve this by offering limit-setting and cool-off capabilities, making problem gambling resources available in all sports books and online, and offering assistance with self-exclusion both in-house and in local jurisdictions. For employees, we offer annual mandatory training for our ticket writers, customer service staff and corporate employees, and we proudly support and participate in industry-wide responsible gaming awareness events such as Problem Gambling Awareness Month sponsored by the National Council on Problem Gambling and Responsible Gaming Education Week sponsored by the American Gaming Association.

Warning signs of problem gambling can include:

  • Losing time from work, school, or family due to betting
  • Repeatedly failed in attempts to stop or to control betting
  • Borrowing money to gamble or pay betting debts
  • Betting to escape worry or trouble
  • Neglecting the care of one’s self or family in order to bet
  • Lying about the amount of time or money spent on betting
  • Selling or pawning personal possessions to get money to bet
  • Having feelings of hopelessness, depression, or suicide as a result of betting

If you or someone you know is experiencing any of these warning signs, we encourage you to learn your problem gambling risk level by taking a Gambling Risk Test.

Limit Setting

William Hill empowers its customers by offering them several jurisdictionally-based limit options to enjoy their gaming experience responsibly.

Each of the following responsible gaming options may be available for players. Customers may use as many of the available options as they choose.

Deposit Limit – Ability to set a maximum deposit limit for a selected time frame: daily, weekly, or monthly.

Spending Limit – Set a maximum bet spend for a selected time frame: daily, weekly, or monthly.

Daily Time Limit – Set the maximum time (measured in hours) that can be spent on an internet gaming system.

Cool Off Time Limit – Select when to take a break from a personal account from 3-30 days.


William Hill customers can self-exclude from further wagering for a minimum of twelve (12) months if they feel they have or may be at risk of developing gambling-related problems. Customers may exclude directly through a sports book or by mailing in a notarized William Hill Self-Exclusion form found here. Once self-excluded, the customer will be banned by William Hill in the local jurisdiction.

At the completion of one’s Self-Exclusion period, the customer may reinstate by submitting a reinstatement form found here.

Please send Self-Exclusion and Reinstatement forms to:

William Hill USOffice of Responsible Gaming6325 S. Rainbow BoulevardLas Vegas, NV 89118

Opt-Out Program

Upon request, a customer may opt-out of receiving marketing communications including SMS messaging from William Hill by emailing, or, or by calling (855) 754-1200. Customers may also write to us at:

William Hill USMarketing Department6325 S. Rainbow Blvd., Suite 100Las Vegas, NV 89118

Commitment to Preventing Underage Gambling

A core aspect of William Hill’s Responsible Gaming program is the prevention of underage gambling. In its retail environment, William Hill staff maintains a commitment to enforce the company-wide “Under 30 Challenge” which states that all persons who look under the age of 30 will have their I.D.’s checked for proof of birthdate. Further, William Hill staff ensures that signage is posted reinforcing that all customers must be of the legal gambling age or older. Customers must use either a valid driver’s license, state ID, passport, or military ID to wager at a William Hill sports book. If a person claims to be over the legal age but is unable to provide ID upon claiming a wager, William Hill will ask the customer to leave and return with ID so payment/credit can be made. Finally, should an adult try to enter a sports book with a child, infant, or anyone under the legal gambling age for the jurisdiction, they will be asked to leave immediately being informed that regardless of age, anyone who is under the legal gambling age is prohibited. Further, it is unlawful for any individual who is under the legal gambling age or is noticeably intoxicated or impaired to engage in sports wagering. Security at the gaming entity will also be notified.

With regard to the William Hill mobile app, the company will verify a customer’s identity using a third-party Know Your Customer (KYC) process. If data is validated and the customer is confirmed to not be on a self-exclusion list and is over the legal age to gamble in that jurisdiction, the account set up is approved. If the KYC process fails to validate the customer, an alert message is sent to William Hill’s customer service team who will contact the requesting customer to provide the necessary information to validate identity, etcetera.

William Hill also encourages parents and other concerned adults to talk to kids early:

Begin a meaningful dialogue about the risks of gambling. It’s never too early to start the conversation about gambling and its risks. By opening a dialogue, you can help ensure that kids are better prepared to make responsible choices now and throughout their lives.

Keep your login information safe:

Ensure that your account information is secure. Parents and other concerned adults should be mindful of the possibility that kids can access their accounts and passwords or use credit cards and personal information to create a fraudulent account.

Consider downloading computer safeguards:

While content control tools may have their limitations, software is available that may block access to online gambling sites.

What are the warning signs that kids may be gambling?They may:

  • Have friends who gamble regularly
  • Be obsessed with the results of professional sports
  • Lie or be secretive about gambling activities
  • Borrow or take money from others to gamble
  • Take money or possessions from the house
  • Have a loss of interest in social activities and general dissatisfaction
  • Show unjustified euphoria alternating with moments of sadness and loneliness
  • Drop in school performance
  • Display signs of apathy or nervousness when they cannot be in front of a computer

If parents have immediate concerns about kids and gambling, there is help available by calling the National Problem Gambling National Helpline 800.522.4700 or by visiting the National Center for Responsible Gaming.

Responsible Gaming Fund

William Hill US is committed to assisting those impacted by problem gambling throughout the US, with a heightened focus on the states in which we operate. Therefore, we have created the William Hill Fund for Responsible Gaming (the “Fund”). The Fund will support US-based non-profit organizations only, with financial support considered for those that submit impact-driven proposals that focus on: .

  • Executing education and awareness programs specific to the impact of problem gambling on individuals and families living in US-based William Hill communities where we operate.
  • Enhancing research on the effects of sports betting among US consumers, and
  • Providing education and awareness programs aimed to prevent underage gambling in the US.

Funding recipients must provide a detailed proposal to demonstrate how the funds will be used, the anticipated impact it will have, and the beneficiaries it will support over a specified period of time. Returning requestors will be required to provide an annual report of their previous activities with measured outcomes in order to be considered to receive continued or additional support.

For requests to be considered, the submitting organization must:

  • Qualify under an IRS 501(c)(3) not-for-profit determination for a minimum of 5 years
  • Comply with all applicable laws and regulations, including jurisdictional laws regulating charitable donations and sponsorships
  • Provide services within the regions where William Hill operates
  • Align with William Hill’s aforementioned priorities
  • Provide an impact statement that describes how the funding will be used
  • Provide examples of any previous responsible gaming initiatives with demonstrated impact
  • Demonstrate diversity initiatives implemented that provide opportunities to all without regard to race, ethnicity, gender, religion, sexual orientation, gender identity/expression or disability
  • Illustrate strong leadership that will significantly strengthen communities in which William Hill operates
  • Show sound administrative and financial condition
  • Provide a Board of Directors list from the current year

Method for Proposal Submission:

Please submit all proposals for consideration to All applications must be submitted in PDF format with proof of non-profit status attached. Please allow 60-days for a response.

Partners in Responsible Gaming

William Hill proudly supports and partners with national and globally respected organizations dealing with responsible gambling research, advocacy, education, and awareness:

National Council on Problem Gambling
American Gaming Association (AGA)
National Center for Responsible Gaming (NCRG)
Council on Compulsive Gambling of New Jersey
Iowa Gambling Treatment Program
Nevada Council on Problem Gambling
International Problem Gambling Center
Florida Council on Compulsive Gambling
The Problem Gamblers Help Network of West Virginia

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