Iowa Gambling Treatment Program

Responsible Gaming

Through the Iowa Gambling Treatment Program, Iowans now have more choices about the help they receive for problem gambling. Services are available in person, by phone, through secure chat or video. Support and assistance is available through Live Chat, by calling 1-800-BETS OFF, or by texting (855) 895-8398.

Limit Setting

Per Iowa Code Section 99F.4(22) and 5.4(12) William Hill empowers its players by offering them several limit options to enjoy their gaming experience responsibly.

William Hill Limit setting capabilities are found here and are subject to jurisdictional requirements.

William Hill Self-Exclusion

Pursuant to Iowa Code section 99.4(22), in the state of Iowa, customers may self-exclude from all forms of gambling including sports betting through the Iowa Racing and Gaming Commission for a period of five (5) years or life if they feel at risk of developing gambling-related problems.

After receiving information from the Iowa Racing and Gaming Commission, William Hill will place the excluded patron on the company’s Self-Exclusion list banning the requestor from its Iowa-based properties. This includes all properties that are opened or acquired after the date of the request.

A patron’s request also includes the exclusion of all William Hill privileges, including William Hill Reward Card benefits, play privileges, direct mail marketing, special promotions, offers, and events via push notifications, e-mail, and other means, including SMS messaging.

After a period of five (5) years from the date of acknowledgement of enrollment in the program, a patron may request reinstatement of privileges from the Iowa Racing and Gaming Commission. If reinstatement is granted, the Commission will notify William Hill and the patron will be removed from the William Hill US Self Exclusion list.

In the event of indefinite self-exclusion, William Hill will ensure that the players are paid in full for their account balance within a reasonable time provided that the funds have cleared. This control does not supersede the requirements set forth in Iowa Code section 99F.4(22).

To Self-Exclude from William Hill Sports Books only click here.

Opt Out Program

Upon request, a customer may opt-out of receiving marketing communications including SMS messaging from William Hill by emailing, or, or by calling (855) 754-1200. Customers may also write to us at:

William Hill USMarketing Department6325 S. Rainbow Blvd., Suite 100Las Vegas, NV 89118

Copyright © 2020 American Wagering, Inc. All Rights Reserved.